If your pitch on preventive maintenance is failing to land, it is not the owner. It is the framing. You are selling a program, and the owner is hearing a cost. Flip the frame. Lead with the number: preventive maintenance is budget smoothing, not an added expense. A property that defers a roof patch or a parking-lot crack seal pays the same money later as an emergency repair, plus a 1.5x to 3x premium, plus...